In partnership with

Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• Step-By-Step Guide on How to Wake Up Your Dead Email List

• How to Keep Your List Awake & Active

• Final Thoughts

Let’s Roll 🛼

Listen, it’s time to wake up your email list…

❌ No more procrastinating

❌ No more relying on social media

❌ No more mistreating your subscribers

All of that ends today.

You have a list of email subscribers that could be providing you with steady, predictable income.

But instead you’re underutilizing it, or not using it at all.

If this sounds like you even remotely, here’s 5 steps for waking up your list and making email your #1 sales channel⬇️⬇️

Step 1: Identifying Subscribers

Identify your top 20%, and bottom 20% by engagement (open rates especially).

Put them in their own segment.

Keep the remaining 60% in its own segment.

⬆️Top 20% = Your most engaged subs. These are your “warmest” leads. These are most likely former customers that know your brand well. They recognize you, that’s why they open. Your top 20% are most likely to become loyal, repeat customers, so we want to keep them extra happy.

⬇️Bottom 20% = Your least engaged subs. These friends will need to me revived! These subs are most likely former customers that bought once or twice from you, signed up for your email list (probably for a discount), and then forgot about you. They’ll need to be reminded of why your dispo is the shit, and will most likely need to be incentivized to come back.

👉Remaining 60% = Your average Joe’s (in terms of engagement that is). These subs open your emails once in a while if you have a good deal going. These guys could go either way; they could become loyal brand ambassadors, or they could forget about you and never come back. That’s why we need to gather more data on them (to see what they like). Use purchase history, engagement metrics, and surveys to start collecting info to help with segmentation.

Step 2: Keep the Top 20% Happy

Remember, 80% of your revenue comes from the top 20% of customers.

Your Top 20, or VIPs, already know you.

They recognize you.

They’re paying attention.

You don’t treat them like everyone else - because you want them to stay in that top 20%.

Here’s what to do:

• Send exclusive content or early access offers to reward their loyalty.

• Use first names and product-specific recommendations 

  👉 “You bought these edibles last month - here’s what’s new this week!”).

• Set up a VIP flow that includes:

  • Loyalty updates (“You’re 30 points from Gold Tier!”)

  • Personalized perks (“We saved your favorite pre-roll.”)

  • Surprise & delight emails (“Thanks for being a real one 💚 – enjoy this on us.”)

Goal: Make these people feel seen. When customers feel valued, they keep coming back, they spend more, and they bring their friends.

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

Step 3: Re-Engage the Bottom 20%

Don’t give up on these subs yet!

They’re just sleeping, here’s how to wake them up:

• Send a 2-step re-engagement flow:

  1. “We Miss You” + personalized offer (based on past behavior or most popular category).

  2. “Last Chance” follow-up with urgency (24-48 hour time limit).

• Use product-specific language (e.g. “Your favorite gummy is back”) rather than generic promos.

• After the flow:

  • If they engage, move them to a warmer segment.

  • If they don’t, move them to a separate segment to maintain good deliverability.

Goal: Clean up your list without leaving money on the table.

Step 4: “Activate” the Remaining 60%

This is where the real opportunity lives.

You’ve got attention - just not full loyalty yet.

Here’s what to do:

• Analyze purchase patterns and click behavior:

  • What product pages are they clicking in emails?

  • What deals make them open?

• Send quick polls and 1-question surveys:

  • “What’s your favorite category: Flower, Edibles, Carts, or Concentrates?”

  • “How often do you shop?”

• Use responses to start micro-segmenting:

  • Flower fans → get flower content.

  • Weekly shoppers → get weekly deal alerts.

  • First-time buyers → get post-purchase nurturing.

Goal: Turn “lukewarm” subscribers into fully engaged customers by learning what they want - and delivering it consistently.

Step 5: Moving Forward with Your Revived List

Now that your list is segmented:

• Set up automated flows for each tier.

• Personalize based on:

  • Past purchases

  • Favorite product categories

  • Shopping frequency

Tip: Automate campaigns to send around payday cycles, regular purchase times, etc.

Continuously A/B test your messaging and offers:

• Test urgency vs. exclusivity

• Try product vs. discount-based CTAs

Goal: Let the data do the heavy lifting. Your emails should now be working 24/7 to warm, win back, and convert subs.

Final Thoughts:

You don’t need to overhaul your entire email strategy today.

Just segment smartly.
Talk to each group accordingly.
And show them why they should stick with your dispensary and not the one down the street.

Start with Step 1 today.
By next week, you’ll already be seeing the difference.

Need More Help?

Click the link below to learn more about my new service - C.P.R.

Click. Purchase. Repeat. is like a hard reset for your emails.

I’ll audit your emails, show you where engagement is dying, and inject new life into your strategy.

If you’re emails aren’t converting, landing in the inbox, or even being seen, C.P.R. was made for you! ⬇️⬇️

Dead list? Dying revenue?

⬇️Let C.P.R. resuscitate your list and bring your email marketing back to life.⬇️

Click the image to get started!

P.S. ⬇️⬇️