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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• Step-By-Step Guide on How to Wake Up Your Dead Email List

• How to Keep Your List Awake & Active

• Special Offer at the End

Let’s Roll 🛼

90% of cannabis brands are doing marketing all wrong…

So many dispensaries ignore email marketing and instead focus all their time, money, and frustration on social media, paid ads, or word of mouth.

👉 They want to build a community.

👉 They want to create highly targeted ads.

👉 They want their customers to bring in more customers.

All of that (yes, all of that) can be done with just 1 communication channel… can you guess which one?

That’s right! Email

Do any of these sound familiar…

• You have an email list

• You have low email engagement

• You’re not generating much revenue from your list

• Email has become an afterthought

Your list isn’t dead… but it’s definitely sleeping.

This week’s newsletter is your step-by-step guide to waking it back up, and turning it into a revenue machine.

Let’s revive your list and make email your #1 sales channel:

Step 1: Identifying Subscribers

Identify your top 20%, and bottom 20% by engagement (open rates especially).

Put them in their own segment.

Keep the remaining 60% in its own segment.

⬆️Top 20% = Your most engaged subs. These are your “warmest” leads. These are most likely former customers that know your brand well. They recognize you, that’s why they open. Your top 20% are most likely to become loyal, repeat customers, so we want to keep them extra happy.

⬇️Bottom 20% = Your least engaged subs. These friends will need to me revived! These subs are most likely former customers that bought once or twice from you, signed up for your email list (probably for a discount), and then forgot about you. They’ll need to be reminded of why your dispo is the shit, and will most likely need to be incentivized to come back.

👉Remaining 60% = Your average Joe’s (in terms of engagement that is). These subs open your emails once in a while if you have a good deal going. These guys could go either way; they could become loyal brand ambassadors, or they could forget about you and never come back. That’s why we need to gather more data on them (to see what they like). Use purchase history, engagement metrics, and surveys to start collecting info to help with segmentation.

Step 2: Keep the Top 20% Happy

Remember, 80% of your revenue comes from the top 20% of customers.

Your Top 20, or VIPs, already know you.

They recognize you.

They’re paying attention.

You don’t treat them like everyone else - because you want them to stay in that top 20%.

Here’s what to do:

• Send exclusive content or early access offers to reward their loyalty.

• Use first names and product-specific recommendations 

  👉 “You bought these edibles last month - here’s what’s new this week!”).

• Set up a VIP flow that includes:

  • Loyalty updates (“You’re 30 points from Gold Tier!”)

  • Personalized perks (“We saved your favorite pre-roll.”)

  • Surprise & delight emails (“Thanks for being a real one 💚 – enjoy this on us.”)

Goal: Make these people feel seen. When customers feel valued, they keep coming back, they spend more, and they bring their friends.

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Step 3: Re-Engage the Bottom 20%

Don’t give up on these subs yet!

They’re just sleeping, here’s how to wake them up:

• Send a 2-step re-engagement flow:

  1. “We Miss You” + personalized offer (based on past behavior or most popular category).

  2. “Last Chance” follow-up with urgency (24-48 hour time limit).

• Use product-specific language (e.g. “Your favorite gummy is back”) rather than generic promos.

• After the flow:

  • If they engage, move them to a warmer segment.

  • If they don’t, move them to a separate segment to maintain good deliverability.

Goal: Clean up your list without leaving money on the table.

Step 4: “Activate” the Remaining 60%

This is where the real opportunity lives.

You’ve got attention - just not full loyalty yet.

Here’s what to do:

• Analyze purchase patterns and click behavior:

  • What product pages are they clicking in emails?

  • What deals make them open?

• Send quick polls and 1-question surveys:

  • “What’s your favorite category: Flower, Edibles, Carts, or Concentrates?”

  • “How often do you shop?”

• Use responses to start micro-segmenting:

  • Flower fans → get flower content.

  • Weekly shoppers → get weekly deal alerts.

  • First-time buyers → get post-purchase nurturing.

Goal: Turn “lukewarm” subscribers into fully engaged customers by learning what they want - and delivering it consistently.

Step 5: Moving Forward with Your Revived List

Now that your list is segmented:

• Set up automated flows for each tier.

• Personalize based on:

  • Past purchases

  • Favorite product categories

  • Shopping frequency

Tip: Automate campaigns to send around payday cycles, regular purchase times, etc.

Continuously A/B test your messaging and offers:

• Test urgency vs. exclusivity

• Try product vs. discount-based CTAs

Goal: Let the data do the heavy lifting. Your emails should now be working 24/7 to warm, win back, and convert subs.

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Final Thoughts:

You don’t need to overhaul your entire email strategy today.

Just segment smartly.
Talk to each group accordingly.
And show them why they should stick with your dispensary and not the one down the street.

Start with Step 1 today.
By next week, you’ll already be seeing the difference.

Before You Go…

I’m working on a solution for dispensaries that want to revive their dead email lists and start actually generating revenue from their email marketing.

If that interests you and your dispo, reply to this email to learn more about this new service I’ll be launching soon!

The first 2 dispensaries that want to work with me to make email their #1 revenue channel will get a 50% discount!

Will that be you??

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

P.S. ⬇️⬇️