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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• Why Most Offers Fall Flat

• The Anatomy of an Irresistible Offer

• How to Time Your Offers Perfectly for Max ROI

• Final Thoughts

Let’s Roll 🛼

“Irresistible Offer” isn’t some made up term that brands use to make their generic discounts seem exciting - it’s a real thing that you can use to engage your audience and sell more weed.

Problem is, most dispensaries focus on QUANTITY over QUALITY when it comes to discounts, promos, and offers.

How many more times are you going to send “20% off everything” and hope it moves the needle?

Blanket promos might drive a few clicks - but if your customers aren’t biting, it’s not because they don’t like your dispo.

It’s because your offer didn’t feel like it was made for them.

Let’s fix that 👇

Why Most Offers Fall Flat:

Most dispensaries run the same 20% off promo for everyone on their list regardless of what they buy, how often they shop, or how long it’s been since their last purchase.

That, my friends, is why nobody’s clicking.

There’s no reason to click.

What makes your 20% off discount better than the same discount at Bob’s Dispo across the street?

Boring offers are killing your revenue and making your customers drop off.

A great offer isn’t about giving the biggest discount. It’s about making the customer feel like the offer was created just for them.

Let’s talk about what makes an offer irresistible.

The Anatomy of an Irresistible Offer:

An offer is considered irresistible (by me) when it checks all 3 boxes:

✅ Relevant - “This is for me”
✅ Timely - “This is when I need it”
✅ Valuable - “This is worth it”

Let’s break it down⬇️

Relevance:

The most irresistible offers feel personal.

To be relevant, your offer should:

• Reflect the customer’s past behavior (purchase history, preferences)

• Speak to their current interests (like popular categories or favorite brands)

• Align with their shopping style (deal-seeker vs. premium shopper)

📌 Bad: “20% off everything.”
✅ Better: “20% off your favorite gummies – this weekend only.”

Timing:

A great offer is like a good punchline - it’s all about when you deliver it.

Perfect timing could mean:

• Post-purchase follow-up (2–3 days after)

• Re-engagement after 60+ days of inactivity

• Reward reminders when a customer is near a loyalty threshold

• Payday-weekend specials (when wallets are open)

📌 Bad: Sending discounts randomly with no behavioral trigger
✅ Better: “We noticed it’s been a while — here’s 15% off your next pre-roll.”

Perceived Value:

Value isn’t always the biggest discount.

It means the offer feels like a win.

This could be:

• A time-sensitive exclusive deal (“Only for our VIPs”)

• A loyalty bonus (“Your 100 points just unlocked 20% off”)

• A thoughtful product bundle (products that naturally go together)

• A “save what you love” reminder (“We saved your favorite strain”)

📌 Bad: “Take 10% off if you spend $300.”
✅ Better: “You’ve earned a $10 reward - no minimum required.”

If you haven’t already figured it out, you’ll need to segment your customers first before creating offers they can’t refuse.

That’s why you…

Segment First, Then Sell:

Segmentation is a necessary prerequisite for any kind of marketing.

You cannot email your customers about offers they don’t care about and expect them to act.

You HAVE to segment your list.

Start small. Even basic segments like “product preference” or “purchase frequency” go a long way.

Here’s how to build offer segments that convert:

• 🧁 Edible Lovers → “20% off your favorite gummies – this weekend only”

• 💨 Vape Buyers → “We saved your favorite cart – claim it before it’s gone”

• 🛍️ One-Time Shoppers → “We’d love to see you again – enjoy 15% off this week”

• 💎 VIPs → “Early access to our newest drop + 2x loyalty points”

Make It Feel Personal:

Personalization INCLUDES using their first name - it does not END with their first name…

When you combine their first name (to get their attention), followed by a valuable offer on relevant products, the email feels like it was written just for them.

Example:
“Hey {first_name}, we just restocked your favorite carts. Want 15% off?”

That hits way harder than “15% off storewide.”

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Timing is Everything:

Timing your offer to behavior is what makes it land.

• ⏰ 1 week after purchase → “Time to restock?”

• 🎯 60+ days inactive → “We miss you – here’s 20% off your favorite gummies”

• ♻️ Payday cycles → “$10 off {relevant product type} - this Friday only!”

• 💵 Approaching reward tier → “Only 10 points away from your next perk!”

Timing your offers correctly puts you back on top-of-mind at the perfect time: When they’re ready to buy.

A lot of dispos ignore the “Approaching Reward Tier” campaigns.

I recently moved up to the Gold tier at my local dispo. A tier with better perks, and more reasons to keep shopping at that dispensary.

Problem is, I had no idea. The budtender mentioned it to me when I was checking out last week.

If I was the marketer for that dispo, a customer like me (one who is approaching or reached a new loyalty tier) would’ve gotten

• Emails when they were close to reaching Gold

• A breakdown of what exactly being a Gold Tier member meant (get them excited)

• Offers based on past purchases to help them move up quicker

• Email after reaching Gold hyping them up for being such a loyal customer.

The right timing can double or triple your conversion rate.

Test, Test, Test:

Everyone’s favorite part🥰

Testing is another essential part of any marketing strategy.

And it tells you more about your audience than any program or AI ever could.

Run A/B tests with:

• Different incentives (dollar off vs % off vs BOGO)

• Different categories (edibles vs carts)

• Urgency (24hr vs 3-day expiration)

Let your audience tell you what they value most.

And then double down and what works best.

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Final Thoughts:

Great offers don’t feel like mass promotions. They feel like personal perks.

The more relevant, timely, and specific your offer is - the more irresistible it becomes.

Even small list segments + light personalization = huge results.

Start with one segment this week and test a single personalized offer. You’ll be shocked how many customers you win back with just a little effort.

Want Me to Build It For You?

Reply with “OFFER” and I’ll help you set up a personalized offer flow for your dispensary that gets customers clicking, buying, and coming back for more.

Or grab the High On Marketing Evergreen Templates below – 50 pre-written emails designed to help cannabis dispensaries like yours sell more weed with smarter emails.

Until next week,
– Steve

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

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