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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• 5 Steps for “Training” Your Audience to Engage with You

• How to Use Psychology to Drive More Action with Email

• Final Thoughts: Turn Engagement Into a Reflex

Let’s Roll 🛼

We’re all creatures of habit.

We stay loyal to people, places, and things that we’re familiar with and trust.

Familiarity leads to comfort, which leads to habit.

It’s human nature.

As a business owner, you want your business to be habitual for your customers.

To be a part of their routine.

Problem is… That doesn’t happen overnight…

It takes time; consistently building trust with your customers by providing relevant value through your content.

Then, engaging with and buying from your brand becomes second nature for them.

Here’s how I do it⬇️⬇️

Step 1 - Data Collection:

Can’t be relevant without data.

Most people think too small when they hear data collection.

Everything your customer does (or doesn’t do) is a chance for you to collect data.

The best ways to collect data (in order of effectiveness) are as follows:

1. Purchase history/customer behavior

2. Engagement w/ your content

3. Surveys

Customer behavior can tell you exactly what, how, and when to engage your customers.

You want your customers to be familiar with your brand AND the value you bring.

That’s how they become “conditioned” to interact with you.

And relevance = value.

Step 2 - Consistent Contact:

You want interacting with your emails to become a habit for your audience.

Consistent timing, tone, and content creates these habits.

Stick to a predictable sending schedule.

This newsletter, for example, is sent every Monday at 2 pm EST.

Why that time? That’s when my data tells me my audience is most engaged.

My thoughts behind keeping a consistent email schedule is this:

If my audience is doing the same thing every Monday at 2 pm, they will (hopefully) start to associate that specific action/location/time with my newsletter.

For example, if my audience is having lunch every Monday at 2 pm, they will start to associate (consciously or sub-consciously) their lunch break with High On Marketing.

Consistency builds habits.

Use customer engagement data and surveys/polls to determine the best contact schedule for your segments (because each one is different).

Then, stick to that schedule.

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Step 3 - Make Every Email Feel Like a Personal Invitation:

People engage with what’s relevant to them.

Sending a vape promo to someone who only buys edibles is a wasted opportunity.

Personalization and relevance go hand-in-hand.

You should already have your audience segmented based on purchase history, engagement, and preferences (if not, click here to learn how to create unique customer personas).

So how do you make your content feel more personal?

Like it was written specifically for that one customer, or, at the very least, like it was written for a specific group of customers?

• Exclusive deals on favorite products

• Rewards for VIP customers

• Calling them by name

• Relevant promos

• Phrasing

Subject line example: “For Our Edible Lovers Only: 15% Off Gummies This Week!”

Calling out a specific group (edible lovers), with a valuable, relevant offer.

Very simple.

But when sent to the right group of customers

At the right time

With the right offer… 📈📈📈📈

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Step 4 - Create Anticipation & Reward Engagement:

Want subscribers to look forward to your emails?

Make them expect something valuable each time they open.

• Tease future content: "Next week, we’re breaking down the best strains for sleep. Stay tuned!"

• Incentivize interaction: "Vote on next month’s deal! Click below to choose."

• Offer loyalty-based perks: "Open this email to get 25 bonus loyalty points!"

• Send loyalty status reminders: “You’re only 50 points away from Gold tier! Shop now to level up!”

When people know engaging = benefits, they’ll keep coming back.

Step 5 - Analyze, Adapt, and Keep it Fresh:

Your customers get bored easily.

It’s important to keep things interesting for your audience - that’s how you build anticipation and customer habits.

Regularly check open rates, CTR, unsubs, engagement, etc. to spot trends or see what’s not working.

Low open rates? Work on writing better subject lines.

Low CTR? Make CTA’s clearer and more enticing.

High unsubs? Reassess frequency and content relevance.

Your audience’s behaviors will evolve, and your emails should evolve with them.

Final Thoughts: Turn Engagement Into a Reflex

The more value, consistency, and personalization you bring to your email strategy, the more automatic engagement becomes.

Over time, your audience will expect your emails, open them instinctively, and take action without hesitation.

“Train” your audience to expect value from you, and then deliver that value.

If your emails aren’t being opened, you have a value problem, not an engagement problem.

And that’s a much easier fix…

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It’s a done-for-you re-engagement system that:
✅ Cleans your list and improves deliverability
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✅ Sends a multi-part re-engagement flow that turns “dead” subscribers into repeat customers

If you’re tired of sending emails that get ignored… this is how you change that.

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P.S. ⬇️⬇️