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Is your dead email list quietly killing your revenue?

Is your dead email list quietly killing your revenue?

Recover lost revenue for your dispo with this re-engagement flow:

Steve Swift
May 12, 2025

In partnership with

Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Why Re-Engagement Matters:
New customers are expensive. Former customers already know your brand.

Getting just 10% of your inactive list to return could unlock thousands in untapped revenue.

Still, most dispensaries have little to no win-back/re-engagement strategy.

These dispos are failing to capitalize on the most cost-effective way to boost sales - by bringing back customers they’ve already paid to acquire.

Don’t let those relationships wither. Re-engage. Reward. Retain.

Here’s how⬇️

Today’s Email:

The Psychology of Re-Engagement
Why Your Best Offers Should be Saved for Re-Engagement
Your Own Fully-Written, Customizable 2-Step Re-Engagement Flow
Bonus Tips
Final Thoughts

Let’s Roll 🛼

If there is just 1 thing that you take away from this email, I hope it’s this:

You (yes, YOU) are sitting on wasted revenue.

There is literally thousands of dollars right under your nose in the form of unengaged email subscribers.

Email subscribers that haven’t engaged or made a purchase in 60+ days are warmed up leads that have shown a willingness to buy in the past. They just need one thing:

A reason

Customers that have engaged with your brand in the past are already familiar with you, and hopefully were happy with their purchase/experience.

If you give that person a genuine reason to come back to your shop, they will.

This newsletter will show you exactly how to give your stale subscribers a reason to come back (and spend more):

The Psychology of Re-Engagement:

Don’t you love it when someone thinks of you?

When someone you haven’t talked to in ages sends you a message like “Hey, I was just thinking about you, hope you’re doing well!”

Doesn’t take much, but feels good for the recipient.

That should be your goal with your re-engagement strategy -

“Hey {first name}. Remember that time you bought that Verano “Philly Special” 1/8th from us? Let’s do that again soon! Here’s 15% off your next 1/8th (Hurry - Philly Special is selling out quick!)”

You can send that email to every person that hasn’t engaged in 60+ days whose last purchase was an 1/8th of Verano Philly Special.

Then you can send the same email to everyone who hasn’t engaged in 60+ days and whose last purchase was a ¼ of “Afternoon Delight” by Rythym (just change the product name).

Then everyone who purchased an Organic Remedies cart last.

I think you get it…And yes, these examples were all made using weed products I have sitting near me right now.

The point is, it can seem like a lot of work, but it’s not. Create personalized templates that you can reuse for all your segments, and never blast email again.

If you actually know your audience, and more importantly, your individual segments, you can engage or re-engage them much easier.

And you can automate that ish!

Why Your Best Offers Should Be Saved for Re-Engagement

A re-engaged customer is often more valuable than a brand-new one.

Remember, you want your email list to be as engaged as possible - constantly trying to acquire new subs and customers is costly, time-consuming, and if they’re not engaging once they sub, it’s a waste.

Your current subscribers deserve more attention.

They’re familiar.

They’re warm.

And if they return, they’re far more likely to keep coming back.

That’s why you don’t hit them with the generic promos.

Save your best offers for the people worth winning back.

Use 1st or 2nd person point-of-view:

→ “We brought back your favorite gummy - here’s 20% off just for you.”
→ “You’re only 10 points away from VIP tier - your next pre-roll’s on us.”
→ “Haven’t seen you in a while… so we saved you something 🔥.”

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Your 2-Step Re-Engagement Flow (Fully Written & Customizable)

Email #1: The Comeback Offer

Subject Line Options:

“We Miss You, {First Name} 💚”
“Still thinking about that last order?”
“We saved something for you…”

Preview Text Options:

“Get 20% off your favorites – for the next 48 hours only.”
“Let’s pick up where we left off…”
“Your exclusive offer expires soon ⏰”

CTA Options:

“Claim My Offer”
“See What’s Waiting”
“Reignite My Rewards”

Email Body:

Header:
"We Miss You, {First Name} 💚"

Body:
It’s been a minute… and we noticed.

We brought back one of your favorite [product category] and saved you an exclusive 20% off — but it’s only available for 48 hours.

Come see what’s new, what’s back, and what’s waiting for you.

CTA:
[Claim My Offer]

Email #2: Last Call + Urgency

Subject Line Options:

“⏰ 12 Hours Left - Don’t Let This One Go”
“Your Offer Expires Tonight”
“Final Reminder - Reclaim Your Rewards”

Preview Text Options:

“Last chance to use your exclusive offer.”
“Clock’s ticking, {First Name}...”
“We’re pulling your saved offer at midnight.”

CTA Options:

“Redeem Before It’s Gone”
“Claim My Offer”
“One More Chance”

Email Body:

Header:
"Your 20% Off Deal Is Almost Gone"

Body:
This is your final reminder!

Your exclusive offer to save on [product type] ends tonight.

Once it’s gone, it’s gone - but we’d love to see you back!

CTA:
[Claim My Offer Now]

Bonus: Adding Relevance Through Segmentation

Here’s how to match the offer to the right customer:

Customer Type	Offer Style Example
Edible Buyer	“20% Off Our Best-Selling Gummies”
Cart Loyalist	“Your Favorite Vape Is Back – 15% Off Today Only”
Deal Chaser	“Double Points Today Only – You In?”
High Spender	“Early Access to Premium Drops + VIP Bonus Inside”

Final Thoughts:

The single most important thing when creating effective marketing is relevance.

People are so used to seeing generic discounts that they become desensitized to them.

Most brands forget that they’re marketing to actual people. If you want your audience to take a specific action, ask yourself “What would it take for me to take this action as a consumer?”

Most consumers are overwhelmed at the amount of options when making any kind of purchase decision.

If you give them a reason to choose you, they will.

Re-engagement flows are one of the most ROI-positive campaigns in all of cannabis email marketing.

And yet… most dispensaries don’t send a single email when someone drops off.

You don’t need fancy tech or endless automations.
You just need the right message, a little personalization, and a good reason to return.

Want Me to Build Your Re-Engagement Flow for You?

Reply with “RE-ENGAGE” and I’ll write a fully personalized 2-step sequence for your dispensary - using your product categories, tone, and customer base.

Or grab the High On Marketing Evergreen Templates to get 50+ pre-written cannabis emails that convert.

Stay top-of-mind. Drive repeat sales. Grow your brand.

Until next week,
– Steve

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

P.S. ⬇️⬇️