In partnership with

Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• The Psychology of Re-Engagement

• Why Your Best Offers Should be Saved for Re-Engagement

• Your Own Fully-Written, Customizable 2-Step Re-Engagement Flow

• Bonus Tips

• Final Thoughts

Let’s Roll 🛼

Every inactive subscriber is a customer who once trusted you enough to buy.
And right now, they’re slipping further away - email by email, week by week.

With every unopened email, the odds of winning that customer back get slimmer.

There’s tons of dispos out there; If you don’t step in with the right message, someone else will.

But here’s the secret: they don’t always need convincing.
They need reminding.

This week, I’ll show you how to re-engage those “lost” customers before they’re gone for good.

The Psychology of Re-Engagement:

Don’t you love it when someone thinks of you?

When someone you haven’t talked to in ages sends you a message like “Hey, I was just thinking about you, hope you’re doing well!”

Doesn’t take much, but feels good for the recipient.

That should be your goal with your re-engagement strategy - 

“Hey {first name}. Remember that time you bought that Verano “Philly Special” 1/8th from us? Let’s do that again soon! Here’s 15% off your next 1/8th (Hurry - Philly Special is selling out quick!)”

You can send that email to every person that hasn’t engaged in 60+ days whose last purchase was an 1/8th of Verano Philly Special.

Then you can send the same email to everyone who hasn’t engaged in 60+ days and whose last purchase was a ¼ of “Afternoon Delight” by Rythym (just change the product name).

Then everyone who purchased an Organic Remedies cart last.

I think you get it…And yes, these examples were all made using weed products I have sitting near me right now.

The point is, it can seem like a lot of work, but it’s not. Create personalized templates that you can reuse for all your segments, and never blast email again.

If you actually know your audience, and more importantly, your individual segments, you can engage or re-engage them much easier.

And you can automate that ish!

Why Your Best Offers Should Be Saved for Re-Engagement

A re-engaged customer is often more valuable than a brand-new one.

Remember, you want your email list to be as engaged as possible - constantly trying to acquire new subs and customers is costly, time-consuming, and if they’re not engaging once they sub, it’s a waste.

Your current subscribers deserve more attention.

They’re familiar. 

They’re warm. 

And if they return, they’re far more likely to keep coming back.

That’s why you don’t hit them with the generic promos.

Save your best offers for the people worth winning back.

Use 1st or 2nd person point-of-view:

 → “We brought back your favorite gummy - here’s 20% off just for you.”
→ “You’re only 10 points away from VIP tier - your next pre-roll’s on us.”
→ “Haven’t seen you in a while… so we saved you something 🔥.”

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Subscribe Free

Your 2-Step Re-Engagement Flow (Fully Written & Customizable)

Email #1: The Comeback Offer

Subject Line Options:

• “We Miss You, {First Name} 💚”

• “Still thinking about that last order?”

• “We saved something for you…”

Preview Text Options:

• “Get 20% off your favorites – for the next 48 hours only.”

• “Let’s pick up where we left off…”

• “Your exclusive offer expires soon ⏰”

CTA Options:

• “Claim My Offer”

• “See What’s Waiting”

• “Reignite My Rewards”

Email Body:

Email #2: Last Call + Urgency

Subject Line Options:

• “⏰ 12 Hours Left - Don’t Let This One Go”

• “Your Offer Expires Tonight”

• “Final Reminder - Reclaim Your Rewards”

Preview Text Options:

• “Last chance to use your exclusive offer.”

• “Clock’s ticking, {First Name}...”

• “We’re pulling your saved offer at midnight.”

CTA Options:

• “Redeem Before It’s Gone”

• “Claim My Offer”

• “One More Chance”

Email Body:

Bonus: Adding Relevance Through Segmentation

Here’s how to match the offer to the right customer:

Final Thoughts:

The single most important thing when creating effective marketing is relevance.

People are so used to seeing generic discounts that they become desensitized to them.

Most brands forget that they’re marketing to actual people. If you want your audience to take a specific action, ask yourself “What would it take for me to take this action as a consumer?”

Most consumers are overwhelmed at the amount of options when making any kind of purchase decision.

If you give them a reason to choose you, they will.

Re-engagement flows are one of the most ROI-positive campaigns in all of cannabis email marketing.

And yet… most dispensaries don’t send a single email when someone drops off.

You don’t need fancy tech or endless automations.
You just need the right message, a little personalization, and a good reason to return.

Want Me to Build Your Re-Engagement Flow for You?

Click the image below to see why my service C.P.R. might be exactly what you need to start bringing in some serious money from your email list.

Until next week,
– Steve

Dead list? Dying revenue?

⬇️Let C.P.R. resuscitate your list and bring your email marketing back to life.⬇️

Click the image to get started!

P.S. ⬇️⬇️