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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• Where Most Dispensaries Go Wrong With Post-Purchase Campaigns

• How to Make the Most Out of Your Post-Purchase Campaigns

• What to Do Today

Let’s Roll 🛼

If you were only going to have 1 single email flow setup for your dispensary, it should be a post-purchase flow…

None of the dispensaries that I frequent have post-purchase email flows that are actually trying to bring me back to shop again, or trying to get me to engage with the brand.

Most post-purchase flows by dispensaries are just order confirmations and order summaries.

You’re wasting an amazing opportunity when you do this…

Your customers are paying attention right after they purchase.

You’re fresh in their mind. THAT’S when you want to engage them.

Either with an offer to come shop again, or an invitation to engage more.

Let’s breakdown what dispos are getting wrong with post-purchase flows, and how your dispo can master the art of the follow-up:

Where Most Dispos Go Wrong:

Like I mentioned above, most post-purchase/post-online order emails I see are just order summaries.

They thank me, show a breakdown of what I just bought, and that’s about it.

Here’s the 2-step post-purchase flow one of my favorite dispensary uses:

• ❌ There’s no recommended products

• ❌ No invitation to engage

• ❌ No invitation to follow on social

• ❌ No mention of a loyalty program

• ❌ No mention of a referral program

Fun Fact: Post-purchase flows have open rates ranging from 40-70%. Much higher than the average ~20% OR on your typical email blast.

You have almost 4 times more eyes on these emails.

Everyone wants to make sure their order went through and that their weed is gonna be ready when they get there when placing an online order.

Use that interest and attention to promote your brand more so they remember you for next time.

Here’s How to Do It:

First and foremost, you need to segment your audience.

👉 Segment based on product preference and purchase history so your recommended products are always relevant.

👉 Segment by who does and doesn’t follow you on socials so you’re not asking people to follow who already follow.

👉 Segment by loyalty status so you know which offers go to which customers.

Add product recommendations based on their preferences in your post-purchase emails.

My favorite way to do this is: “People that bought blank also bought blank”

Simple, but extremely effective when it’s the RIGHT products.

👉 Add social media links with captions that read - “Join {number} of people who are already following…”

👉 Add clickable links that read “Check My Point Status”

👉 Include a prompt that says - “It’s even easier on the app!” *post link to app download page.

This isn’t groundbreaking by any means - it’s just a matter of funneling your audience’s attention just like you funnel people into your dispo.

Direct their attention to where you want it to go!

Now, this doesn’t mean you need to handwrite each email to be sure you’re emailing relevant offers to your customers or to make sure you include all these invitations to follow or engage in each email.

You ensure your content and offers are relevant through segmentation.

And you cut down on email writing time by templatizing your campaigns.

I use templates all the time for my newsletters.

Here’s an example:

I make templates so my content can follow familiar formats for my audience, and because it saves me from having to add in every link, content break, or picture manually.

It also keeps my content consistent. Following the same format consistently enough makes your content more familiar, recognizable, and trusted by your audience.

You can do the same with post-purchase emails (or any email campaign for that matter).

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What to Do Today:

• Set up a 2-3‑email post‑purchase sequence: thank, recommend, re‑engage.

  → These emails should be spaced out over 3–7 days to maintain interest

• Use customer data to personalize offers based on what they just bought.

  → If someone buys a sativa vape, recommend a sativa gummy or a new battery

• Monitor results: open rate, click rate, and follow‑up purchase behavior.

  → If Email 2 has a 10% open rate but Email 1 has 60%, you know where to improve.

Good marketing is about presenting the right offer, to the right people, at the right time.

So why not do that when your audience is the most engaged with your brand?

Fix your post-purchase flows today. Stop relying on social media and word-of-mouth.

No Time? No Problem!

Post-purchase campaigns are my jam. If you don’t have one set up, or the one you’re using isn’t engaging enough, reply to this email with “POST-PURCHASE”.

I’ll design a multi-step post-purchase campaign for your dispo that encourages engagement and repeat purchases instead of just telling your customers what they just bought…

I’ll even do the first post-purchase flow for free! Once you see how powerful they can be, you’ll be begging me to create post-purchase funnels for all your segments!

Don’t wait another day!

-Steve

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