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Welcome to High On Marketing - A weekly newsletter where I show you how to strengthen your email marketing strategy for your cannabis brand. Learn how to nurture your audience, increase retention rates, and sell more weed.

⚡Quick Tip⚡

Today’s Email:

• The Psychology Behind Commitment & Consistency

• How to Apply it to Dispensary Email Marketing

• Final Thoughts

Let’s Roll 🛼

The most terrifying statistic for any dispensary: 

50% of the people that walk through your dispo’s doors will never return.

So, most dispensaries try to discount their way into securing their second purchase.

Ok, now what…?

Discounting is not a sustainable marketing strategy. It is however a very powerful marketing tool if used correctly.

But this one psychological principle can save you thousands in discounts, and still seriously boost email engagement & customer loyalty.

It’s called the Commitment & Consistency Principle, and almost no one is talking about it.

As always, I’ll teach you exactly how to apply it to your dispensary marketing strategy.

Let’s go!

The Psychology Behind It:

If a customer makes a small commitment like

• Signing up for email

• Redeeming loyalty points

• Filling out a quick survey

They’re psychologically more likely to make a bigger commitment later.

Like visiting your store again or making another purchase.

And if you celebrate these “wins” (AKA: Actions)

You seriously increase their chances of interacting again or taking another action (because everyone likes being celebrated).

Even tiny actions can trigger this effect. And you can stack them to build serious loyalty over time.

How to Apply It to Dispensary Email Marketing:

✅ Start with Small, Easy Wins:

• “Tap here to claim your 100 free loyalty points!”

• “Quick 1-minute survey: Help us recommend your perfect strain.”

✅ Celebrate Their Micro-Commitments:

• “Thanks for joining our loyalty club! You’re officially part of the fam 💚.”

• “You’re 10% closer to your next reward!”

✅ Keep the Momentum Going:

• After a first purchase, immediately invite them to "Take the next step":

  → “Enjoyed your first order? Here’s $5 toward your next one - no minimum!”

  → “Already earned 50 points - you’re halfway to a free pre-roll!”

✅ Use "Consistency Nudges" in Your Emails:

• “Keep the streak alive!” (If they’ve purchased more than once.)

• “Only 1 more visit and you unlock VIP status!”

The goal:

Keep the engagement flowing. Every small action your customer takes makes them feel invested - and people don't like wasting their investment.

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Final Thoughts:

The more your customers act (even in small ways), the more they identify with your brand.

And when people see themselves as a loyal customer?

They become a loyal customer.

Marketing isn't about constantly convincing - it's about building momentum.

Small wins create big loyalty. Start stacking them today.

Remember, this isn’t a quick marketing fix. The name, Commitment & Consistency Principle, should tell you that this technique is most effectively used over time, but the payoff is massive.

You need to commit to it, or hire someone that will.

Luckily for you, you got me🥳

I’ll write emails that create momentum, build loyalty, and turn one-time & irregular buyers into repeat customers who stick around for the long haul.

Reply to this email with “LONG HAUL" if you want us to work together!

See you next week!

When You’re Ready, Here’s How I Can Help You…

Click HERE to download the High On Marketing Evergreen Templates - 50 pre-written emails tailored for cannabis brands to educate, engage, and encourage action from your audience

Stay on top-of-mind while building a well-informed, loyal customer base.

Get your templates today and have the next 6 months of canna content covered!

⬇️Don’t forget to use your subscriber code for 50% off!⬇️

9VVS85T

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